Does AI actually bring ROI for companies?

Does AI actually bring ROI for companies?

By CMC Markets
Publication Date: 2026-03-27 00:00:00

Does AI actually bring ROI for companies?

New research from Studio Graphene shows that artificial intelligence (AI) adoption has now become mainstream in the UK. 78% of companies are using AI tools and 14% are still evaluating its use by 2026. However, financial results lag: only 31% report positive ROI, 18% say projects have underperformed, and 16% say it is too early to judge. Without defining where AI sits in workflows, said Ritam Gandhi, director of Studio Graphene, “it will be difficult to create a long-term business case for AI and realize its value.” TechRadar reported.

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