By Oliver Cerovic
Publication Date: 2025-11-13 00:13:00
Criteo, the platform that connects the commerce ecosystem, celebrates its 20th anniversary this year, marking two decades of innovation that have transformed the way brands, retailers, agencies and media owners connect with consumers through data-driven advertising.
Since launching in Australia in 2012, Criteo has become a trusted partner for retail and media companies. Its AI-powered Commerce Media Platform combines learning technologies with rich commerce data to understand buyer intent, deliver relevant ads in real-time, and drive results throughout the buyer journey.
Agentic AI: driving the next evolution of commercial media
Criteo is pioneering the next evolution of digital advertising through Agentic AI – autonomous agents that can interpret intent, plan campaigns and make purchasing decisions in real-time.
Agentic Commerce is poised to transform the way consumers shop and the way marketers operate: AI agents will soon act on people’s behalf to discover, compare and buy…
