Amazon Unveils Alexa+, Powered by Generative A.I.

Amazon’s Alexa is undergoing its biggest overhaul since debuting more than a decade ago.

On Wednesday, Amazon said it was giving Alexa a new brain powered by generative artificial intelligence. The update, called Alexa+, is set to make the virtual assistant more conversational and helpful in booking concert tickets, coordinating calendars and suggesting food to be delivered. Alexa+ will cost $19.99 a month or be included for customers who pay for Amazon’s Prime membership program. It will…