Closing Arguments Are Done In The US v. Google Ad Tech Case | AdExchanger

Closing Arguments Are Done In The US v. Google Ad Tech Case | AdExchanger

By James Hercher
Publication Date: 2025-11-21 23:43:00

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.

On Friday, both sides presented their closing arguments and fielded final questions from Judge Leonie Brinkema of the US District Court for the Eastern District of Virginia.

Even she can’t believe this odyssey is nearly over.

“I’m not sure it’s the last set of arguments,” Judge Brinkema joked to start the day.

Closing time

Neither set of closing arguments contained any major surprises.

The DOJ and Google outlined positions they’d already firmly established during the remedy trial phase in September. The DOJ maintains that a structural remedy is required, rather than just behavioral requirements that would impose policy changes but leave Google potential leeway to undermine the ruling’s impact.

From Google’s perspective, the DOJ’s argument “is all about…