By Antony Savvas
Publication Date: 2026-02-16 18:02:00
Citrix has expanded its strategic agreement with distributor Arrow Electronics, to now include all Citrix Service Provider (CSP) business.
Under the new agreement, effective from 1 March, 2026, Arrow will assume management and engagement of all Citrix service providers across North America and Europe, building on the commercial and mid‑market deal signed last year.
The broader engagement is said to create a “streamlined, partner-centric model” that “improves operational efficiency, and enables greater revenue predictability”, said Citrix.
Partners will gain a single, simplified point of engagement and “greater flexibility across transactions, support and incentives”. The model is designed to reduce friction, ensure uninterrupted service through renewal, and provides access to Arrow’s regional expertise, tools, and enablement programmes.
As part of the arrangement, Arrow will manage partner transactions, pricing, discounts, incentives, availability communications, and…
