By Will Garside
Publication Date: 2026-10-26 20:00:00
Cisco has unveiled changes to its Cisco 360 Partner Program, introducing new deal registration opportunities, increased financial incentives and AI-powered services capabilities designed to boost channel profitability. Announced at Cisco Partner Summit 2026 in Vancouver, the updates extend rewards beyond traditional resellers to advisors, developers and distributors, while creating new recurring revenue opportunities through Cisco IQ.
Cisco broadens partner rewards
Central to the changes is Ecosystem Deal Registration, which recognises advisors and developers who influence customer purchasing decisions without completing the transaction themselves.
“Our partners don’t owe us anything and they don’t work for us. We earn the right to work with them every single day,” said Tim Coogan, Cisco’s senior vice-president of global partner sales (pictured left) in a press briefing ahead of the Summit. Coogan called it “a revolutionary approach to the partner ecosystem”, enabling Cisco to…
