Cisco, NVIDIA Push Toward AI-Driven Media Fabrics as Next Evolution of Broadcast Infrastructure – Sports Video Group

Cisco, NVIDIA Push Toward AI-Driven Media Fabrics as Next Evolution of Broadcast Infrastructure – Sports Video Group

By Brandon Costa, Director of Digital
Publication Date: 2026-04-17 12:05:00

New architecture aims to merge real-time media workflows with AI processing on a single, high-performance network

As the industry continues its steady march from SDI to IP, a new conversation is quickly taking shape across sports-media engineering circles: what comes after ST 2110?

For Cisco, the answer lies in what it calls AI-driven media fabrics — a next-generation infrastructure model that brings together traditional broadcast workflows and real-time AI processing on the same network. In a newly published blog post, the company outlines its vision for how live production environments must evolve to support the growing demands of modern content creation, personalization, and distribution.

MORE: Evolve IP Media to AI-Driven Media Fabrics: Future-Proof Broadcast with Cisco and NVIDIA

At the center of that vision is a familiar foundation: IP. However, it takes on a new role. No longer just a transport layer for video and audio signals, the network itself is becoming an active…