By Aashay Khandelwal
Publication Date: 2026-10-19 10:00:00
Cisco has strengthened its presence in the NBA through expanded technology partnerships with the Atlanta Hawks, Cleveland Cavaliers and Brooklyn Sports & Entertainment (BSE), reinforcing its focus on connectivity, cybersecurity and digital infrastructure across sports and entertainment venues.
The partnerships highlight Cisco’s strategy of working with sports organisations to modernise venue operations, improve fan experiences and establish secure, high-performance technology environments.
Under a new multi-year agreement, the Atlanta Hawks and State Farm Arena have named Cisco their proud technology partner. The collaboration will include a network infrastructure upgrade featuring Wi-Fi 7 technology and the introduction of the State Farm Arena Production Command Centre, designed to provide a centralised hub for production and entertainment teams.
Anne Ristau, Head of Global Sponsorships at Cisco, said, “Atlanta is one of the most innovative cities in the country, and the Hawks…
