By Australian Financial Review
Publication Date: 2025-11-18 04:00:00
King says the rise of generative and agentic AI has accelerated this change. Adobe, which has been integrating AI into its platforms for more than a decade, has seen the use of AI move from niche to mainstream. “Two years ago AI probably made up 20 percent of my conversations, today it’s easily 80 percent,” he says. “This is a nod to the rapid development of the market.”
Scott King, director of growth and innovation at Adobe’s Digital Strategy Group.
From data accumulation to data utility
Australian businesses have accumulated large amounts of data over the years of adopting digital systems. The immediate challenge is to make this data meaningful and usable across teams.
“Today, companies have access to massive amounts of data,” says King. “AI will become a transformative key to helping brands interpret, mobilize and use this data.” He points to three areas: unifying data that sits across multiple silos, deriving insights without requiring specialized data science skills,…
