NORTH BETHESDA, Maryland—Choice Hotels International announced the integration of artificial intelligence across its enterprise in collaboration with Amazon Web Services (AWS). Choice Hotels has embedded AI across the full hospitality value chain, from how guests discover and book hotels, to how franchisees manage operations, to how the company optimizes its distribution and channel ecosystem.
AgentCore, the enterprise platform powered by AWS, provides a secure, reusable foundation for intelligent agents that can retrieve information and automate workflows. By leveraging AgentCore and AWS, Choice Hotels can shift from experimentation to production.
“This enterprise-wide adoption of AI is the next chapter in Choice Hotels’ history of innovation. As a leader in transformation, we are excited to reimagine how hospitality can adapt and grow,” said Brian Kirkland, chief information officer. “Our relationship with AWS gives us the opportunity…
