Build a secret AI force to survive the SaaSpocalypse

Build a secret AI force to survive the SaaSpocalypse

By Tess Bennett
Publication Date: 2026-06-09 19:00:00

Among Caroline Rawlinson’s first tasks as CEO of Culture Amp, one of the country’s largest private software companies, was building a secret team of AI experts to fend off a tsunami of competition created by new tools from Anthropic, OpenAI et al. was triggered.

Culture Amp’s new agent incubation unit works in person five days a week at a WeWork in Melbourne, isolated from the larger business but still able to leverage Culture Amp’s data, brand and balance sheet.

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