Broadcom Inc. has launched the Accelerate program, aimed at enhancing service levels for a wider range of customers across multiple regions through single-vendor distribution agreements. The program will enlist partners to act as an extension of the Broadcom team, offering technical support, personalized assistance, training, and value-added services in order to improve the customer experience.
The Accelerate Program now includes an expanded selection of Symantec enterprise software, mainframe software, and cybersecurity solutions from CA Technologies by Broadcom. These solutions will be provided by regional distributors such as Carahsoft Technology Corp. and TD SYNNEX in North America, Arrow Electronics in Europe and the UK, and MBCOM Technologies in emerging markets.
Cynthia Loyd, vice president of Global Commercial and Partners Sales at Broadcom, emphasized the importance of delivering superior service and support to customers of all sizes through local expertise and deep knowledge of Broadcom solutions offered by reseller partners. The program also aims to improve profitability and margin opportunities for distribution partners.
Broadcom plans to extend the Accelerate program to the Asia Pacific and Japan regions and include the Carbon Black cybersecurity portfolio in the near future. The company will invest in training and enablement to equip distribution partners with the tools and knowledge needed to provide the highest level of customer care.
For more information about the Accelerate Program, readers can visit Cynthia Loyd’s blog post. Broadcom Inc. is a global technology leader that offers a range of semiconductors, enterprise software, and security solutions. The company’s product portfolio serves markets such as cloud, data centers, networking, broadband, wireless, storage, industrial, and enterprise software. Broadcom is committed to providing innovative solutions and superior service to its customers worldwide.
For press inquiries, contact Eloy Ontiveros at Broadcom Global Communications at press.relations@broadcom.com.
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