Broadcom Channel Chief On VMware Vs. Public Cloud In AI Era And 2026 Partner Strategy

Broadcom Channel Chief On VMware Vs. Public Cloud In AI Era And 2026 Partner Strategy

Broadcom global channel chief Brian Moats explains VMware’s 2026 partner strategy, AI competition with public clouds and partner profitability this year.


Broadcom’s channel chief Brian Moats is bullish that VMware Cloud Foundation (VCF) provides better AI solutions versus public cloud offerings with partners being VMware’s tip of the spear.

“Partners say [AI POCs] almost all get piloted on public cloud because it’s a really easy environment for a pilot. But when it comes to moving into production, you have two thematic issues,” said Moats, senior vice president, global commercial sales and partners.

“One, they have no idea what it’s going to cost if you unleash this new AI thing in the public cloud. So cost uncertainty,” said Moats. “Then the stakeholders that are concerned about the crown jewel data in the…