Booking.com and AI, Now vs. 2023: Tech Chief Explains What’s Changed, What’s Next

Has Booking.com revolutionized travel since releasing its AI trip planner in 2023? No.

But, have users changed their behavior? They’re starting to, according to Rob Francis, chief technology officer for the online travel agency. 

“Increasingly, there’s more confidence in people to have AI be part of the journey of travel,” Francis said in an interview with Skift. “We see that more than…