Bobby Kotick claims lawsuit objecting to Microsoft-Activision deal was “tied to Embracer’s desire to boost sales”

Bobby Kotick claims lawsuit objecting to Microsoft-Activision deal was “tied to Embracer’s desire to boost sales”

By Sophie McEvoy
Publication Date: 2026-01-14 09:30:00

Former Activision Blizzard CEO Bobby Kotick has claimed a lawsuit filed by a Swedish pension fund was made to help Embracer in gaining a “foothold in the California market at the expense of Activision.”

Filed in 2022, Sjunde AP-Fonden AP7 objected to Microsoft’s $69 billion acquisition of Activision Blizzard, alleging that Kotick “rushed” the sale “to avoid the consequences of sexual misconduct scandals.

Kotick has denied these claims, as detailed in a new court filing submitted last month and made public yesterday (via Game File).

The former executive described AP7’s lawsuit as a “collateral attack on Activision [that] also appears to be tied to Embracer’s desire to boost sales of its games while leaving Activision hamstrung in the development of its own games that competed against Embracer’s titles.”

Kotick and his legal team also filed a counterclaim against Embracer in response to this lawsuit, alleging that AP7 – including its vice chairman Emma Ihre, who is…