By By Alaina Yee, Senior Editor, PCWorld
Publication Date: 2026-01-16 13:00:00
Summary created by Smart Answers AI
In summary:
- PCWorld reports that Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
- Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
- The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
Corporations don’t have feelings. And yet, they want others to think they do—and that we’re being too rough on them.
Twice this past week, major tech companies appealed to empathy. One bid bubbled up in a Wccftech interview with Micron, when the memory producer was asked if it and other suppliers were abandoning consumers. The response: “Our viewpoint is that we are trying to help consumers around the world. We’re just doing it through different channels. […] What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.”
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