AI dominates hospitality discussions, but Oracle Hospitality’s Tanya Pratt is cutting through the noise, focusing on AI’s real business impact—enhancing efficiency, reducing friction, and empowering frontline staff. At ITB, Pratt shared Oracle’s practical AI applications, including content automation, real-time support via conversational AI, and machine learning-driven revenue optimization.
One standout initiative is Oracle’s GenAI-powered content creator, which instantly generates…
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