By Keithen Drury
Publication Date: 2026-03-20 10:05:00
Alphabet (GOOG 2.00%) (GOOGL 1.91%) and Microsoft (MSFT 1.31%) are two of the biggest names in artificial intelligence (AI), but investors may have a hard time deciding which is the better buy. I think each stock has its benefits and drawbacks, but one is clearly a better buy than the other right now.
So, which one is it? Let’s take a look.
Image source: Getty Images.
Microsoft’s core business is steadier
While both Microsoft and Alphabet are expanding their businesses to include AI integration, each has a core business that keeps the lights on. For Alphabet, it’s the company’s Google platform, and it generates most of its revenue from advertising. The advertising market can go up and down based on economic outlook, and Alphabet’s ad business isn’t always a great investment.
Today’s Change
(-1.31%) $-5.10
Current Price
$383.92
Key Data Points
Market Cap
$2.9T
Day’s Range
$382.29 – $386.79
52wk Range
$344.79 – $555.45
Volume
1M
Avg Vol
33M
Gross Margin
68.59%
Dividend Yield
0.89%
Microsoft makes…
