By Sanya Mansoor
Publication Date: 2026-02-07 16:00:00
The Seahawks and Patriots aren’t the only ones preparing for a fight.
AI rivals Anthropic and OpenAI have launched a promotional war to woo corporate America during one of the biggest entertainment nights of the year.
In the run-up to the Super Bowl, Anthropic has launched a series of commercials targeting its rival.
For the scrawny 23-year-old who wants a six-pack, a muscular older man portraying a chatbot suggests insoles that will “help little kings stand upright” because “confidence isn’t just built in the gym.” And for the man trying to improve communication with his mother: His therapist prescribes him “an adult dating site that connects sensitive boys with screaming cougars” in case he can’t repair that relationship.
All four ads end with the same tagline: “Ads are coming to AI. But not Claude.” There is no explicit mention of ChatGPT, but the subtext is clear.
Even Sam Altman laughed. But he also called the ads “so clearly dishonest” before launching into a…
