By Hayley Fisher
Publication Date: 2025-11-21 08:00:00
Peak shopping season in Australia is upon us again, bringing with it both opportunities and risks. As retailers prepare for key moments like Black Friday, Cyber Monday and the summer holiday rush, fraudsters are also preparing for increasingly sophisticated tools that will allow them to easily strike at scale.
Adyen’s 2025 Retail Report reveals a harsh reality: Australians have lost almost $1,700 per person to fraud this year, almost double last year, with baby boomers hit hardest, recording a 332% increase in losses. Retailers also have to accept significant damage. A quarter of Australian businesses report losing more than $1.3 million to fraud in the last 12 months, while almost one in three (31%) report an increase in fraud attempts during peak season.
For consumers and businesses, it is trust, not discounts, that drives peak season success. Here are three strategies Australian retailers can use to protect revenue, increase customer confidence and maintain a…
