Azul, a platform provider, has experienced significant growth in the Asia Pacific region due to the challenges arising from Oracle’s Java pricing changes and increasing cloud infrastructure costs. Organizations in APAC are turning to Azul Platform Core as a cost-effective and secure solution, resulting in a 70 percent decrease in support fees compared to Oracle Java. The adoption of Azul’s solutions has led to a 20 percent reduction in infrastructure and cloud costs and improved performance, driving Azul’s success in the region.
In 2024, Azul reported a 37 percent year-on-year increase in new bookings and a 437 percent growth in the first quarter of fiscal year 2025 in APAC. The company attributes this growth to the appeal of their solutions in the banking and finance sector. Azul’s Vice President of APAC, Dean Vaughan, emphasized the challenges faced by enterprises in the region, such as rising cloud costs and dissatisfaction with Oracle’s Java pricing, which have contributed to the increased adoption of Azul’s Java solutions.
Azul’s strategic focus on the APAC region has led to a rise in new bookings and partnerships. The company saw a 31 percent year-on-year increase in new bookings and a doubling of new bookings through partners from 38 percent in 2023 to 72 percent in 2024. Azul’s partner ecosystem also expanded in 2024, with the addition of 46 new partners specializing in Java migration, application modernization, and cloud cost optimization.
The company’s Vice President of Global Channel Sales, Simon Taylor, highlighted the importance of channel partnerships in driving growth and success in the APAC region. Azul’s investment in its partner ecosystem aims to deliver value to mutual customers while building a thriving network. This partnership model has proven successful in driving Azul’s growth and success in APAC.
Azul’s expansion in APAC includes adding sales and marketing staff and support in India, where the company has engaged with top banks and financial services organizations. By providing cost-effective Java solutions, Azul has attracted significant investment and support from institutions in India, resulting in savings of over 70 percent on Java application support. The company is committed to supporting businesses in India and across the broader APAC region in achieving their technology and financial objectives.
In summary, Azul’s growth in the Asia Pacific region can be attributed to the increasing demand for cost-effective and high-performance Java solutions amid Oracle’s pricing changes and rising cloud costs. The company’s focus on partnerships, particularly in India, has been instrumental in driving its success and meeting the needs of businesses seeking alternatives to Oracle Java. Azul remains dedicated to providing innovative solutions and support to enterprises across APAC to help them achieve their technology and financial goals.
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https://www.channelasia.tech/article/2505825/azul-accelerates-apac-growth-as-region-responds-to-oracle-java-se-pricing-change.html
