Authentic Brands Group Taps Google Cloud and Gemini to Power the Future of Brand Building with AI

Authentic Brands Group, a global sports, media, entertainment and lifestyle platform, adopts Google’s Gemini and Google Cloud infrastructure to power Authentic Intelligence

NEW YORK, Jan. 11, 2026 /PRNewswire/ — Today at NRF 2026: Retail’s Big Show, Google Cloud and Authentic Brands Group (Authentic), a global brand development and licensing platform, announced a strategic partnership leveraging Google’s Gemini and Google Cloud’s Vertex AI platform to supercharge collaboration and creativity across the organization.

As the owner of more than 50 global brands generating over $32 billion in retail sales across 150 countries, Authentic is uniquely positioned to leverage AI to be faster, stronger, and more profitable. To realize that opportunity, Authentic built a proprietary AI platform, Authentic Intelligence, harnessing Google Cloud’s Vertex AI platform as a core component of its technology stack.