By Melania Watson
Publication Date: 2025-11-19 22:22:00
According to Alex Avery, managing director and founder of Notitia, Australian technology companies are expected to shift from enthusiasm for artificial intelligence to a focus on measurable results by 2026.
With IT spending in Australia expected to reach A$172.3 billion by this year, industry leaders are now placing more emphasis on the results technology can deliver rather than pursuing AI as an end in itself.
Value instead of hype
Australian companies are becoming increasingly sophisticated when it comes to adopting new technologies. Avery notes that there is increasing demand for solutions to clearly defined business problems, rather than interest in adopting AI tools without a specific purpose.
“We are witnessing the end of the AI hype and the return of technology to purpose,” said Avery, CEO and founder of Notitia.
Companies are now trying to understand the underlying problem before investing in or developing a technology solution. Many start…
