At Adobe Summit, has agentic AI for marketers made its public debut?

At Adobe Summit, has agentic AI for marketers made its public debut?

While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the sand for AI’s much-vaunted next phase.

Las Vegas, a neon beacon in the desert, has always been a symbol of humanity’s (putative) triumph over nature. It’s appropriate, then, that it has become the home for a major stop on the speaking circuit for what has become the species’ latest evolutionary obsession: AI.

For the third year in a row, Adobe Summit has descended…

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