While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the sand for AI’s much-vaunted next phase.
Las Vegas, a neon beacon in the desert, has always been a symbol of humanity’s (putative) triumph over nature. It’s appropriate, then, that it has become the home for a major stop on the speaking circuit for what has become the species’ latest evolutionary obsession: AI.
For the third year in a row, Adobe Summit has descended…
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https://www.thedrum.com/news/2025/03/21/adobe-summit-has-agentic-ai-marketers-made-its-public-debut