By press.asus.com
Publication Date: 2026-09-15 11:00:00
With IFA 2026 bringing the global tech community together in Berlin, ASUS welcomed media and industry partners to the ASUS IFA Media Showroom to explore its latest ProArt innovations and how AI is transforming creative workflows.
The showcase marked ASUS’ first global media event focused on AI agents and real-world AI workflows running directly on ProArt PCs. Through hands-on demonstrations, immersive experiences, and a keynote session, attendees explored how locally-run AI, intelligent agents, and creator-focused hardware can streamline the creative process—from ideation and content generation to production and asset management.
Let’s explore the highlights from the ASUS IFA Showroom.
ASUS and NVIDIA advance AI-powered creativity with RTX Spark
ASUS unveiled its latest ProArt innovations, powered by NVIDIA’s RTX Spark platform, designed specifically for AI-powered creativity. The new ProArt lineup brings RTX Spark performance to mobile creators and desktop workflows, enabling users to run advanced AI models locally while accelerating creative applications across content creation, video production, design, and 3D workflows.
The keynote session highlighted how creators can generate content faster, orchestrate AI-assisted workflows locally, and bring complex projects with them wherever they go.
Featured ProArt products powered by NVIDIA RTX Spark included:
- ProArt P16 — Combines powerful AI performance with mobility, enabling creators to move seamlessly from…
