By canberratimes
Publication Date: 2026-05-17 18:00:00
Marek calls it stealth pricing. American regulatory authorities now prefer the term surveillance pricing. It means setting a different price for each person in real time using artificial intelligence. This isn’t the dynamic pricing we’re used to when Uber fares rise after a concert, ham becomes more expensive at Christmas, or gas prices change due to events in the Middle East. These reflect the market. Stealth pricing reflects you. It relies on your browsing history, your location, the time of day, the device you use, and even how many times people like you clicked “buy” or walked away. It will then calculate the highest price you are likely to accept.
