As OpenAI leans into enterprise business, Apple and Google set sights on the masses

As OpenAI steers away from the consumer focus that made ChatGPT a household name, Google and Apple are rolling out a slew of new consumer AI offerings, trying to show how the technology can be practical for everyday users.

The opposing approaches were laid bare this week, as Apple used its annual developers conference to introduce Siri AI as a new stand-alone app, and OpenAI announced that it’s confidentially filed to go public, a move made possible by its recent traction in the enterprise market, largely in AI-assisted coding.

The diverging tracks come at a pivotal moment in artificial intelligence, as OpenAI and Anthropic focus on building big — and eventually profitable — businesses by selling into enterprises that are eager to spend, rather than trying to lure paying consumers who are accustomed to free online services. Apple and…