By Subhasree Kar
Publication Date: 2026-01-18 19:00:00
Apple Inc logo on Apple store-by PhillDanze via iStock
In a move that’s shaking up the tech-scape and Wall Street alike, Apple (AAPL) has officially teamed up with long-time rival-turned-partner Alphabet (GOOG) (GOOGL) to overhaul Siri with cutting-edge artificial intelligence (AI) technology. Rather than building out its smartest virtual assistant entirely in-house, Apple will integrate Google’s powerful Gemini AI models into the next generation of Siri and Apple Intelligence features, a strategic shift aimed at catapulting Siri into the ranks of truly intelligent digital assistants.
The news has sparked ripples across tech markets: Google’s stock surged, and its market cap briefly topped $4 trillion, while analysts reignited interest in Apple’s growth trajectory around its AI pivot and upcoming product cycle.
The move reflects mounting pressure to deliver advanced AI capabilities after largely sitting out the AI boom and delaying a next-gen Siri upgrade. Apple…

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