Influencer agencies have embraced generative AI applications over the last year, as they seek to cut the time taken to arrange creator involvement in brand campaigns.
The client reaction to those solutions has been mixed. But in recent months, agencies operating in this space have found one area with clear application for AI tools — brand safety.
Creator vetting can consume up to “a few days to a couple of weeks, depending on the depth of analysis,” said James Clarke, senior…
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https://digiday.com/marketing/as-agencies-evolve-ai-tools-for-influencer-vetting-theyre-also-discovering-the-techs-limitations/
