Apple vs. Microsoft: What Their Revenue Trends Reveal for Investors

Apple vs. Microsoft: What Their Revenue Trends Reveal for Investors

By Robert Izquierdo, The Motley Fool
Publication Date: 2026-05-25 04:10:00

Apple: Massive Scale With Seasonal Spikes

Apple (NASDAQ:AAPL) designs and markets smartphones, personal computers, tablets, and wearables worldwide, and it operates various platforms like the App Store alongside subscription-based services such as Apple TV+ and Apple Music.

It recently announced an expansion of its specialized data centers and introduced lower-priced smartphone models. The company reported an approximately 27% net income margin for the quarter ended March 28, 2026.

Microsoft: Steady Quarter-Over-Quarter Gains

Microsoft (NASDAQ:MSFT) develops and licenses software, cloud services, and devices globally, operating primarily through its Productivity and Business Processes, Intelligent Cloud, and More Personal Computing segments.

While implementing a voluntary retirement program and targeted workforce reductions to redirect resources toward new infrastructure in support of artificial intelligence, it generated an approximately 46% EBIT margin for…