Apple Picking Google Gemini to Power Siri Was About Buying Time

Apple’s choice of Google’s Gemini to power the next version of Siri was just as expected as peanut butter mixing deliciously with chocolate.

Early this week, Apple and Google put out a joint statement saying that the iPhone maker and the online search giant would partner to bring Siri into the agentic AI era. What this means exactly is uncertain. What we do know is that Google’s Gemini AI models will power the next generation of Apple foundation models. Knowing Apple, we likely won’t see Google or Gemini branding all over iPhones, iPads and MacBooks. Instead, Apple is likely giving Google the ability to create a bespoke engine for Apple Intelligence. Apple, however, will be driving the car. 

“If this is a rom-com, you would say, in retrospect, that this was always going to be the outcome — it just makes too much sense,” said Andy Tsay, professor of information systems and analytics at Santa Clara University’s Leavy School of Business. 

Apple’s recent deal with Google…