By Daniel Howley
Publication Date: 2026-03-08 15:00:00
Apple (AAPL) took the wraps off of its long-rumored low-cost MacBook on Wednesday, opening up a whole new market to its traditionally pricy laptops.
The MacBook Neo, which starts at $599, or $499 as part of Apple’s education program, is meant to target schools, students, small businesses, and consumers who want to take a crack at a MacBook but don’t want to spend north of $1,000.
“We’ve been wanting to do a much more affordable MacBook, but it was only until recently where all the stars aligned to allow us to do it,” explained Thomas Boger, VP of Mac product marketing.
Apple didn’t just roll out the MacBook Neo, though. On Tuesday, it also showed off its newly refreshed $1,099 MacBook Air with the company’s M5 chip, as well as its upgraded MacBook Pro, which can be outfitted with Apple’s high-powered M5 Pro and M5 Max chips.
That means Apple now has laptops for everyday consumers in the Neo, those looking for something with a bit more oomph in the Air,…
