Apple is dominating US phone sales, but it sounds like Google Pixel is holding on

Apple is dominating US phone sales, but it sounds like Google Pixel is holding on

By Ben Schoon
Publication Date: 2026-05-13 15:20:00

A new report shows that, perhaps even more so than usual, Apple’s iPhone is dominating phone sales in the US market, but Google Pixel is apparently holding onto its sliver.

Counterpoint Research says that, in Q1 2026, iPhone sales went up by 1.3% year-over-year (YoY) despite the market as a whole dropping by 5.7%. As a result, Apple’s dominance in the US smartphone market went up by 4%, with Android’s share of sales dropping by over 14%. The report partially attributes this to Samsung’s later Galaxy S26 series launch, but mostly on the success of the iPhone 17 series.

At the “Big 3” US cellular carriers – Verizon, AT&T, and T-Mobile – iPhones apparently made up 75% of phone sales in Q1 2026, up from 72% the same time last year.

Counterpoint

On the note of Samsung’s later launch, the report cites a Counterpoint analyst who notes that the US premium smartphone market is “highly consolidated,” with Google Pixel being one of the…