Apple Hires Former Google Executive to Lead AI Product Marketing Push | PYMNTS.com

Rincon, who spent nearly a decade at Google, will report directly to Apple’s marketing chief Greg Joswiak, also known as “Joz.” Her hiring comes as the company prepares to roll out a significantly upgraded version of Siri later this year, per Reuters.

During her tenure at Google, Rincon served as Vice President of Product for Google Shopping and played a central role in shaping the development of Google Assistant. Her work included overseeing consumer-facing shopping experiences and integrating generative AI features that reached billions of users. She also previously held…