By Guardian staff reporter
Publication Date: 2026-05-05 23:14:00
Apple agreed on Tuesday to pay $250 million to settle a class-action lawsuit accusing the company of misleading millions of iPhone buyers in late 2024 by falsely touting artificial intelligence capabilities for its voice assistant Siri.
The plaintiffs accused the California tech giant of “promoting AI capabilities that did not exist then, do not exist now, and will not exist in two or more years” to boost iPhone sales, the lawsuit says. Apple’s more “personalized” version of Siri still hasn’t been fully released despite being announced nearly two years ago.
The National Advertising Division of the Better Business Bureau, the US advertising regulator, also concluded that Apple had falsely claimed that the new AI-powered Siri was “available now”.
The settlement, filed Tuesday for court approval, which does not involve any admission of wrongdoing by Apple, covers approximately 36 million eligible devices – the iPhone 16 and the iPhone 15 Pro and 15 Pro Max – purchased in the United States…
