Anthropic buys Super Bowl ads to punish OpenAI for selling ads in ChatGPT

Anthropic buys Super Bowl ads to punish OpenAI for selling ads in ChatGPT

By @iTnews_au
Publication Date: 2026-02-08 19:34:00

Anthropic is spending millions of dollars to air commercials during the National Football League championship game to condemn rival OpenAI for its plan to sell ads on its ChatGPT chatbot, in one of the biggest public disputes between the major artificial intelligence companies.




A 30-second spot from Anthropic, expected to air on the NBC television network during Super Bowl LX, takes a thinly veiled swipe at OpenAI’s intentions to introduce advertising into its AI-powered “chatbot” ChatGPT.

The commercial shows a scrawny twenty-something doing pull-ups in the park and asking a “muscular man.”