Amazon has set its U.S. Prime Big Deal Days sale for October 6–7, starting at 12:01 a.m. PDT. The 48-hour event spans more than 35 categories, and early offers are already live. For Amazon shareholders, however, the useful test is not the size of the advertised discounts. It is whether extra shopping, seller fees and advertising can outrun the cost of moving discounted goods through the delivery network.
Amazon shares closed Thursday, September 17, at $251.19, up $5.23 or 2.13% from the previous $245.96 close. The stock traded between $249.24 and $252.73, with 29.64 million shares changing hands. The Nasdaq Composite gained 1.7% in the same session, and Amazon announced the sale three days earlier, so the daily stock move cannot be cleanly assigned to Big Deal Days.
The event is built to create repeat visits
Amazon’s event announcement says new “Today’s Big Deals” batches will appear at midnight, 8 a.m. and 1 p.m. PDT during the sale. The company says more than one million…
https://ts2.tech/en/amazons-oct-6-7-prime-big-deal-days-tests-a-7-9-retail-margin/
