Amazon Web Services Inc. is trying to carve out a niche for itself in social media livestreaming with the launch of a new service called AWS Elemental Inference — essentially a kind of AI agent that automatically transforms video footage and optimizes it for viewing on vertical displays in real time.
The company said the service will help broadcasters and livestreamers to better cater to audiences on social media platforms such as Instagram Reels, TikTok and YouTube Shorts, which usually display content in vertical formats. This causes problems for broadcasters, because most videos are still produced in the traditional landscape format, and they require extensive manual editing to optimize them for vertical displays. As a result, viewers on social media platforms often miss out on live moments as a result of broadcast delays, Amazon says.
AWS Elemental Inference makes it possible for live video streams to be optimized for vertical platforms without any manual editing. It…
