Amazon’s new AI-powered Alexa is finally here — for $20 a month

Andy Jassy, chief executive officer of Amazon.com Inc., speaks during an unveiling event in New York, US, on Wednesday, Feb. 26, 2025. Amazon.com Inc. announced a new, rebuilt Alexa voice assistant, known as Alexa+, which will have generative artificial intelligence (AI) features. Photographer: Michael Nagle/Bloomberg via Getty Images