This year’s book features top brands, trending items, Amazon exclusives, gifts from small businesses, and more—all organized into sections that make browsing simple. Families can shop by age group (from babies to “kidults”) or explore categories like building sets, STEM and learning, crafts, plushies, games, collectibles, dolls, outdoor toys, and characters from favorite movies, games, and shows. The book also spotlights a selection from Amazon’s Top 100+ Toys list, a hand-selected assortment chosen by Amazon’s in-house team of toy experts, on pages 4 through 9.
https://www.aboutamazon.com/news/retail/amazon-2026-holiday-kids-gift-book
