By The Tech Buzz Team
Publication Date: 2026-03-10 18:20:00
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Amazon won a court order blocking Perplexity’s AI shopping agents, according to CNBC
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The lawsuit, filed in November, accused Perplexity of concealing its AI agents while scraping Amazon’s platform
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The ruling sets a precedent for how major platforms can defend against unauthorized AI data collection
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Watch for similar legal battles as more AI startups build autonomous shopping and browsing tools
Amazon just scored a major legal victory against AI search startup Perplexity, securing a court order that blocks the company’s AI shopping agents from accessing its platform. The ruling, stemming from a November lawsuit, marks an escalating battle over how AI companies scrape and use data from major e-commerce platforms. It’s a shot across the bow for startups building autonomous shopping tools that could reshape online retail.
Amazon just landed a knockout punch in its fight against AI startup Perplexity. A court has granted the e-commerce giant’s request to block Perplexity’s AI shopping agents from accessing its platform, according to CNBC reporting. The decision comes after Amazon filed suit back in November, claiming the AI search company was deliberately hiding the identity of its automated agents while they crawled Amazon’s site.
The core accusation is deceptively simple but carries massive implications. Amazon alleges that Perplexity’s AI agents were masquerading as regular users, scraping product data, prices, and reviews without proper disclosure. That…
