Amazon Offers Merchants New Connection to Alexa for Shopping | PYMNTS.com

The Shop Direct Merchant Workspace, announced Wednesday (Nov. 4), lets any eligible merchant register for Shop Direct and link their store to Amazon, making their products discoverable to customers using Alexa for Shopping and Amazon’s website and app.

“Customers are increasingly trusting Amazon and Alexa for Shopping as the place to start any shopping journey—whether what they’re looking for is in our store or somewhere else on the web,” Amanda Doerr, vice president of core shopping at Amazon, said in a news release.

“Shop Direct makes it simple for merchants to have their selection discovered by Amazon customers. We created the Merchant Workspace to make it fast and easy for merchants to be part of this growing experience using the catalogs they’ve already built for other shopping destinations.”

With the Merchant Workspace, merchants can submit…