Amazon Launches Text-to-Shop Alexa After Blocking Meta’s Muse

Amazon Launches Text-to-Shop Alexa After Blocking Meta’s Muse

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Amazon is rolling out a text-based Alexa shopping feature to millions of users in the coming weeks, marking a sharp pivot in its AI agent strategy. The move comes just days after the e-commerce giant blocked Meta’s Muse AI shopping assistant from its platform, signaling Amazon’s intent to control the AI-powered shopping experience on its own terms. The new capability lets customers message Alexa directly to get product recommendations, compare items, and complete purchases through conversational text exchanges.

Amazon just made its stance on AI shopping agents crystal clear: if you want to shop with AI on Amazon, you’ll use Amazon’s AI. The company announced it’s rolling out text-based Alexa shopping to millions of users in the coming weeks,…

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