Amazon continues to infuse AI into its shopping tools to encourage customers to make more purchases. The company announced on Wednesday a new feature called “Interests,” aimed at creating a more personalized and conversational search experience.
With the new feature, customers can enter tailored prompts in the search bar, reflecting their interests, preferences, and even their budget. For example, users might ask for “model building kits and accessories for hobbyist engineers” or…
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https://techcrunch.com/2025/03/26/amazon-launches-personalized-shopping-prompts-as-part-of-its-generative-ai-push/
