Amazon just made its boldest move yet in the tablet wars, completely overhauling its aging device lineup by ditching the budget Fire series for a premium AI-powered Alexa tablet. The shift marks Amazon’s clearest signal that it’s betting big on artificial intelligence to justify higher price points and compete directly with Apple’s iPad dominance in the premium tablet market.
Amazon is throwing out the playbook that made its Fire tablets a budget favorite. The company’s surprise announcement of a premium Alexa tablet represents the most dramatic shift in its consumer device strategy since the original Echo launched nearly a decade ago.
The new Alexa tablet abandons Amazon’s race-to-the-bottom pricing that made Fire tablets popular with price-conscious consumers. Instead, the company is betting that artificial intelligence features and premium build quality will convince users to pay significantly more for what Amazon calls a “fundamentally reimagined tablet experience.”
This isn’t…
https://www.techbuzz.ai/articles/amazon-ditches-budget-fire-for-premium-ai-powered-alexa-tablet
