Amazon ‘Buy For Me’ Is The Latest Entrant In The AI Shopping Agent Race

Amazon ‘Buy For Me’ Is The Latest Entrant In The AI Shopping Agent Race

Amazon’s new “Buy For Me” feature represents a stunning departure from the company’s decades-long strategy of keeping customers within its walled garden. By enabling AI agents to purchase products directly from brand websites when items aren’t available on Amazon, the…

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https://www.forbes.com/sites/kirimasters/2025/04/08/amazon-buy-for-me-is-the-latest-entrant-in-the-ai-shopping-agent-race/