AI’s major cost problem will only get worse

“Pssst. Want a taste? Just give it a try, the first few puffs are free…”

It is telling that even before the Australian Financial Review AI Summit began on Tuesday, two ASX 200 executives had jokingly compared artificial intelligence giants to drug dealers – after luring their customers with cheap or even free AI services, they are now raising prices as the use of tokens, the small pieces of data that power AI models, explodes.

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