SXSW had branding all around the neighbourhood of Shoreditch in London.
Arjun Kharpal | CNBC
South by Southwest (SXSW) may be a well-known event in the United States, but it certainly hasn’t reached the same level of recognition in Britain.
“What’s that?” asked a pedestrian who was passing by a SXSW London sign.
SXSW is a festival held in Austin, Texas, every year that brings together big names in music, film, art and technology. The organizers have brought the event to London for the first time…
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https://www.cnbc.com/2025/06/03/inside-sxsw-london-ai-trade-and-24-socks-.html
