By ynet Global
Publication Date: 2025-12-25 20:54:00
Enso, which operates a Vibe automation platform for building and managing AI Agents created an advertising campaign that demonstrates the capabilities of advanced AI tools through its creation method.
The campaign entitled “Free Nathan,” was produced in just six hours at a cost of $150, spent entirely on AI tools without hiring actors or professional crews. Enso said a similar campaign about a year ago would have taken about a month and cost $10,000 to $20,000, which would have required a full production team, actors, a professional voice actor, locations, coordinated filming days and post-production editing.
The campaign focuses on Nathan, a high-tech employee who is overwhelmed with endless requests to build workflows for multiple departments and dreams of a vacation. One day, the requests suddenly stop and his inbox is empty after colleagues switch to AI agents that fully automate workflows without the need for technical expertise.
Enso founder and CEO Mickey Haslavsky said the company…
