By Nathan Jolly
Publication Date: 2026-01-06 22:47:00
There’s a lot of talk about AI and its impact on the future of advertising. I find the debates strangely reassuring – reassuring in the sense that people believe advertising has a future. We are facing a much bigger crisis and people don’t seem to be talking about it.
That could be because I’m of the generation But I have a seventeen-year-old daughter who only watches free-to-air television when she’s at home with her grandma. It has the premium versions of Spotify and Youtube, so there are no interruptions from marketers there. She skims most of the ads she sees on Tiktok and Instagram.
I asked her about outdoor activities and she looked at me blankly. Why would she read the back of a bus or a billboard when she has her Airpods on and looking at a screen? But at some point she has to buy toilet cleaner, choose a car and insure a house.
I seem to work exclusively on…
